running up that hill.

37 yrs after its release, kate bush’s “running up that hill (deal with god)” is breaking records and topping charts! the conversation explains that the song went seriously viral after it was featured in season 4 of stranger things -- w/ a lot of help from tiktok

check out the now-iconic stranger things scene here!

or, if you’re feeling classic, how about the og music video?

the song hit #1 on the uk charts, surpassed its og billboard hot 100 ranking, and broke 3 records! -- billboard

in a rare interview w/ bbc, kate bush says she’s thrilled -- and a lil surprised -- at the song’s crazy success. and btw, she’s a long-time stranger things fan

ofc she’s happy -- it’s making her big bucks! cbs says that between may 27 and june 23, running up that hill generated around $2.3m in streaming royalties

yahoo reports the negotiations for running up that hill took around 2 yrs (!). streaming, both tv and music, is revolutionizing how we use songs

cnn says the song’s newfound popularity shows that even after a rough year, netfix still has a ton of cultural influence

and the ringer writes that the song’s resurgence is part of a larger phenom -- older songs are hitting the charts more often than ever

the atlantic is way into it. it’s not just basic nostalgia -- the song is a true classic that deserves its place in the pop cultural imagination

but the new yorker isn’t so excited. reducing kate bush to just another viral moment cheapens her legacy and kinda ruins the magic

the new statesman thinks that reeks of snobbery. ppl find out about music in different ways, and that’s fine -- quit gatekeeping!

but this tiktoker is getting in on the joke -- they’re cringing at *themselves* for not knowing about kate bush before!

and fox news points out that it’s not just kate bush -- metallica’s “master of puppets” also got a boost following the show’s s4 finale

but the stranger things showrunners say they’re not gonna try to recreate the same kind of viral moment next season, reports collider. they say that if they try too hard, it’s prob not gonna work